DOMAIN 3 - IDEATION

Ideation

After completing market study and consumer study, the result obtained from these two domains were analyzed and interpret to generate ideas for the next domain which is domain 3 - Ideation process, Ideation is the process where creative ideas and solutions are created through brainstorming, sketching, market researching, prototyping, finding flaws in the idea and also discussion. It is one of the most important processes in developing a new product because it generates a large quantity of ideas and only the best ideas will be used as the ideas are combined, narrowed down or cut down to produce the most practical and innovative ideas during this ideation.

During ideation, I learned that it is important to do the research and ask the right questions during market and consumer study so that the results could help you and aid in creating ideas during ideation. There are few important steps that should be considered before generating the ideas so that the ideation will not lose its direction (a product which is out of the topic).

In this domain, these following steps were taken to generate the ideas:

First I'll have to research and observed the product that we are going to developed. This process will help us to open our mind to what kind of product are sold in the market and what does the consumer need from the food developers. During this research, we will be researching on the product that is sold in the market, a different type of similar product categories that are sol, the type of packaging used and also the price range of these products.

The image on the left shows the imported product that we are going to developed and the one on the right is locally made. Both show a different type of price range and type of material used for packaging.

Above is the type of different packaging found in the market to pack beverages.

The second step, is defining what kind of product our we going to develop, These means that the ideas generated must be making sense and utilizes all the information gathered during the researched process. This process will help us connect all the ideas collected and compromised them into a good quality ideation. This is when brainstorming and discussion and sketching happens.

After brainstorming in the group we start drawing the ideation into a product so that it won't lose track and we can see the prototype of the product ideated:

From there, goes to the third process which is the ideation. We start finding the flaws in the ideas and tries to improve the flaws we found. This has helped us in having a better explanation about the product and have the right justification to be explained during the presentation. For this ideation, a template was used to show all the 10 alpha concepts that were created. These alpha concepts will then be presented and be revised into 5 revised Alpha concepts.

 

During the ideation for the revised 5 Alpha concepts, the same process has been undergone and the best ideation was chosen and represented for the revised alpha concepts.

I find this domain to be one of the most important processes in developing a product because we are trying to satisfy the consumers need in the product we are engaging. This is because, there is a different type of consumers out there, and it is hard to satisfy all their needs of every consumer when creating a product. Thus, I find this domain interesting and would love conducting it again as it challenges my creativity and communication skills while having a discussion with my teammates.